• Customer Experience

    PREDICTING & UNDERSTANDING CUSTOMERS’ INTERESTS & PREFERENCES

    Billions of people are connected these days by mobile phones, wearable devices and all manner of ‘app-cessories’. But among all this, one thing is sure to remain constant: the customer is at the heart of business success. Customer Experience Management (CEM) has been around far longer than people may imagine. Customer-centric organizations have used CEM approaches to varying degrees of success since long before dedicated technology was introduced. However, to do this well, you need time and resources, both of which have become increasingly precious as businesses have expanded. CEM solutions are designed to ‘take the strain’ when managing the complexities of the customer relationship, and go further and deeper…