• E2E,  Marketing Automation,  Marketing Service


    In its initial years, Digital Alchemy (DA) had started off as an analytics company with a number of actuaries delivering solutions to specific business problems. Over time, the need to host client data increased, which led Digital Alchemy to expand its business into customer data hosting; for data-driven marketing purposes. With access to all customer data, offering campaign design and delivery services was inevitable and a logical pivot. This marked the company’s entry into the Marketing Automation space. The growth of Digital Alchemy did not stop there. They saw an opportunity to offer additional services, specifically in Marketing Strategy, which would ensure that they were capable of offering a complete…

  • Jim Iyoob, Executive Vice President, Etech Global Services
    Marketing Automation

    How to use marketing automation to resolve customer query

    Marketing automation is the technology that helps your company perform regular tasks more effectively. Think of some of the biggest companies you know, for example, Amazon. You can’t believe that someone at Amazon actually types out every email that is sent to each person in the database. Marketing automation improves efficiency in both sales and marketing, and it can also improve your customer service. Using customized content delivered to each customer, you have the opportunity to turn prospects into customers and give better customer support for customers who have general questions or problems. Here are some of the ways marketing automation improves the customer experience with common customer complaints and…