• Jim Iyoob, Executive Vice President, Etech Global Services
    Marketing Automation

    How to use marketing automation to resolve customer query

    Marketing automation is the technology that helps your company perform regular tasks more effectively. Think of some of the biggest companies you know, for example, Amazon. You can’t believe that someone at Amazon actually types out every email that is sent to each person in the database. Marketing automation improves efficiency in both sales and marketing, and it can also improve your customer service. Using customized content delivered to each customer, you have the opportunity to turn prospects into customers and give better customer support for customers who have general questions or problems. Here are some of the ways marketing automation improves the customer experience with common customer complaints and…