• E2E,  Marketing Automation,  Marketing Service


    In its initial years, Digital Alchemy (DA) had started off as an analytics company with a number of actuaries delivering solutions to specific business problems. Over time, the need to host client data increased, which led Digital Alchemy to expand its business into customer data hosting; for data-driven marketing purposes. With access to all customer data, offering campaign design and delivery services was inevitable and a logical pivot. This marked the company’s entry into the Marketing Automation space. The growth of Digital Alchemy did not stop there. They saw an opportunity to offer additional services, specifically in Marketing Strategy, which would ensure that they were capable of offering a complete…

  • Jim Iyoob, Executive Vice President, Etech Global Services
    Marketing Automation

    How to use marketing automation to resolve customer query

    Marketing automation is the technology that helps your company perform regular tasks more effectively. Think of some of the biggest companies you know, for example, Amazon. You can’t believe that someone at Amazon actually types out every email that is sent to each person in the database. Marketing automation improves efficiency in both sales and marketing, and it can also improve your customer service. Using customized content delivered to each customer, you have the opportunity to turn prospects into customers and give better customer support for customers who have general questions or problems. Here are some of the ways marketing automation improves the customer experience with common customer complaints and…

  • Joshua Perina, CEO, Elastic Email
    Marketing Automation

    Elastic Email’s Custom Platform is Leading the Industry

    Elastic Email has been one of the fastest growing Email Service providers over the past few years. The aggressively priced service has experienced over 100% growth in email volume and revenue year after year and they’re just getting started. Elastic Email provides a full suite of web based Email Marketing tools for companies of all sizes. They have a flexible API for delivering transactional email and a comprehensive Managed Email Program for those clients looking for additional help with their email strategy. In addition, Elastic Email provides these services at the lowest price point on the market while still providing effective, responsive support services from their team of professional delivery…