|CIO Story||PPC Text ads|
|Traffic type||Organic traffic – lifetime traffic.
Promotional traffic is also possible.
|For example: 1 keyword on big data will cost >$25 per click.|
|Cost per click||Cost incurred for 1000 organic traffic showing the sponsor content is ZERO apart from 1 time sponsor cost.||1000 clicks x avg. $25 = $25,000|
||PPC gives only few words.
Custom link to url given.
2.Key Decision Makers.
|Inbound interested audience.|
|Timeline||LIFE TIME organic traffic.
|Restricted clicks to the budget allocated.|
|Savings||Since life time save $$$ several hundred thousand dollars for marketing expenses.||Restricted to the budget.|